![]() ![]() In adding PLAYR’s technology and team, Trufan will push full speed ahead to unify the two products and help brands and creators get true ownership over their audiences while also respecting a consumer’s right to privacy. Integrating with Trufan will allow us to introduce best-in-class analytics and allow us to further develop our platform by helping brands and creators to grow, segment, and activate their audiences in new ways that have never been done before”. “Our team has always been focused on building the best platform for brands & content creators to grow and manage their audiences, and this acquisition really accelerates our ability to execute and enhances our product offering. “We’re very excited about PLAYR becoming part of Trufan”, said PLAYR’s CEO Austin Walper. Austin Walper will join Trufan as Chief Strategy Officer and Andrew Mastracci (President of PLAYR) will become Trufan’s Chief Technology Officer. We are extremely excited to work with their team and bring our two products together.”Īs part of the transaction, Trufan has acquired PLAYR’s technology, customers, and brought on PLAYR’s entire team of 10. It solves the needs of both large enterprises and individual creators. Praising PLAYR’s product, Trufan’s COO Aanikh Kler said, “The PLAYR team has done a phenomenal job of building a product that is powerful, intuitive, and visually beautiful. PLAYR has previously raised $2.3M from several institutional and angel investors across Canada and the US. PLAYR also works with thousands of content creators across Twitch, YouTube, and Facebook Gaming to drive audience growth and fan engagement campaigns. Founded in 2017 by Austin Walper, the Kelowna based startup has grown to become one of the leading growth platforms and works with some of the largest brands including Electronic Arts, UFC, Bud Light and GFUEL to activate their audiences, grow their social followings, and generate first party data. The team at PLAYR has seen similar successes with their company. Despite COVID, Trufan saw consistent organic growth and they expanded their acquisition channels: integrating their platform with Hootsuite and partnering with Clearbanc and Shopify/Digital Mainstreet on the ShopHERE initiative. The company became cash flow positive in December 2019 and has remained profitable throughout the last year. This year has not slowed down Trufan’s growth. Radio: UConn Sports Network, WAVZ-New Haven (1300 AM), WGCH- Greenwich (1490 AM), WATR-Waterbury (1320 AM), WICH-Norwich (1310 AM, 94.5 FM), WILI-Wilimantic (1400 AM, 95.3 FM), 97.Trufan founders Swish Goswami & Aanikh Kler Records: UConn 30-8, San Diego State 32-6 They are, after all, all that stands between UConn and a fifth national title. That's about all I know right now."Īlleyne and the rest of the Huskies will get to know the Aztecs a whole lot better over the next couple of days. "They're a really good defensive team, they like to pressure you a lot and get you in the fullcourt," added Nahiem Alleyne. "They have some great offensive players, as well. "They're super-tough defensively," Alex Karaban noted. San Diego State is a tough, physical squad that preaches defense. And, in a twist, this team plays somewhat similar to a Big East team. Now, as the Huskies vie for their fifth national championship on Monday night, they have one more non-conference opponent ahead of them. Every one of those victories have been by 10 points or more. The Huskies are 16-0 outside of the conference. UConn went 13-7 in the Big East, 1-1 in the Big East Tournament. "I think that bodes well for March," Hurley said at the time. ![]()
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